Discover
We read your brand before we meet you. Colors, tone, what you've posted, what's worked.
FRAMERATE GRID
Content your business needs every week.
One shoot. Twelve months of posts, reels, and stories — planned, branded, and ready to publish. Start with a free Brand Signal to see where your brand stands right now.
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Free · No login required
See what the market sees about your brand.
Enter your details and we'll read your public signals — your website, Instagram, and what the internet says about you. Takes 30 seconds.
THE PROBLEM
Content is a treadmill.
You shoot Monday. Edit Tuesday. Post Wednesday. By Friday, you need to do it again — with no system, no memory of what worked, and no guarantee the next post will look anything like the last.
4.7 hrs
average time a small brand spends on content every week — before they’ve created a single post
Source: Hootsuite 2026 Social Media Trends
HOW IT WORKS
Five stages. One system.
Shoot
We tell your photographer exactly what to capture, and why each shot is worth 12 months of content.
Scale
Your real images become a year of on-brand content across every occasion, season, and format.
Publish
Concepts approved. Captions written. Posts scheduled. Every step reviewed before it goes live.
Learn
Every post's performance rewrites what comes next. Month 6 content is better than Month 1.
THE ARCHITECTURE
Built in four layers.
Each layer compounds on the one before it.
Grid Signal
Before the intake conversation starts, Grid reads your brand. Website colors, existing content, what's already performing. We walk in knowing your brand, not guessing at it.
Brand Intelligence
Grid Engine
From your real seed images, our AI generates content across every occasion, season, and format — routed to the right model for the job. Not one model. The right one.
Content Generation
Grid Console
One workspace. Approve concepts before anything generates. Review images before anything schedules. Every post confirmed by your team before it touches a channel.
Human Oversight
Grid Pulse
Every post reports back. What your audience saved, shared, clicked. Those signals rewrite what Grid creates next. The longer you're on Grid, the sharper it gets.
Continuous Learning
ABOUT
One shoot. Then a year of on-brand content.
Framerate Grid is a content operations service for brands in India. Marketing managers, brand owners, and agency creative directors use it to stop shooting every week — and start running a system that remembers what their brand looks like.
Who it’s for
Teams that already have a brand, a photographer, and a calendar — and still run out of content. Grid is not a photographer tool. It’s the layer that sits on top of the shoot.
Seed
You do one planned shoot. A small set of real images — your product, your people, your world. Those seeds are the source of truth. Everything Grid makes starts from them.
Scale
Grid recreates those seeds across occasions, seasons, and formats. Ten shots become twelve months of content — same brand, reviewed by your team before anything goes live.
OUR METHODOLOGY
10 frameworks. One brief.
Every Grid brief is built on peer-reviewed strategy frameworks — not gut feel. We run your brand through all ten. The output is a single synthesised document your photographer and AI team can execute without a strategy call.
01
Brand Archetypes
We assign a primary and secondary archetype from the Mark and Pearson 12-archetype system. This sets your visual vocabulary, emotional register, and shadow — what to never do.
Mark & Pearson, 2001
02
Jobs To Be Done
Your customers don’t buy a product — they hire it for a job. We map 2–3 functional, emotional, and social jobs your brand performs, then build content lanes around each one.
Christensen, 2016
03
Distinctive Assets
Salience beats persuasion. We identify the specific visual and sensory elements that make your brand recognisable at a glance, and encode them into every shoot brief.
Byron Sharp, 2010
04
Hero / Hub / Help
Google’s content taxonomy maps your output across three frequencies — tent-pole moments, regular series, and always-on utility. We use it to plan your 4-week calendar rhythm.
Google, 2013
05
Visual Semiotics
Every image carries two meanings — what it shows and what it signals. We write connotative intentions into each shot brief so your photographer captures meaning, not just content.
Barthes, 1977
06
Cultural Codes
Visual elements carry cultural meaning that varies by context. We decode the symbols your audience reads subconsciously — colour, composition, subject — and deploy them with intention.
Barthes · Fiske, 1982
07
Social Currency
People share content that makes them look good to others. We identify the social currency each shot carries — what sharing it says about the person who posts it — and optimise for it.
Jonah Berger, 2013
08
Category Disruption
We map the dominant visual language of your category, then identify the specific departure that makes your brand distinct without confusing your audience.
Kim & Mauborgne, 2005
09
Peak-End Cadence
Audiences remember the best moment and the last moment, not the average. We design your weekly and monthly content arc to create intentional emotional peaks and strong close moments.
Kahneman, 2011
10
Benchmark Brand References
We source 2–3 brands globally that have solved a similar positioning problem — across any category, any country. These become your visual and strategic reference set: what to study, what to learn, and what never to copy. Your team has a shortcut to world-class; your client sees a brief grounded in evidence, not opinion.
Internal methodology — Grid Signal
RESULTS
First client. In progress.
We’re running our first brand through the full Grid pipeline right now — Brand DNA, shoot brief, AI-generated content calendar, publishing, and performance loop. Results land here when the first month closes.
August 2026 · POC in progress
WORK WITH US
We work with a small number of brands at a time.
Tell us about yours.